Google Site Kit: What, Why, and How

by | Feb 1, 2023 | WordPress, SEO

Google Site Kit is Google’s official WordPress plugin. Once you install it, you can get insights about how people find and use your site, how to improve, and monetize your content, directly in your WordPress dashboard.

What is Google Site Kit?

Google Site Kit is a free WordPress plugin that allows website owners to integrate various Google tools and services into their websites. Site Kit provides users with access to valuable insights and data about their website’s performance, including data on site traffic, search engine optimization (SEO), and user behavior.

The plugin is designed to simplify the process of integrating Google services into WordPress websites. With Site Kit, users can access a wide range of Google services, including Google Analytics, Google Search Console, Google AdSense, and Google PageSpeed Insights, all in one place.

By using Site Kit, website owners can gain valuable insights into their website’s performance, identify areas for improvement, and optimize their website for better search engine rankings and user engagement. Site Kit is a powerful tool for WordPress users who want to leverage the power of Google’s data and analytics services to improve their website’s performance.

Why should I use Google Site Kit?

Between Rank Math and Google Site Kit, all of your post-development needs will be met (assuming you’re hosted on SiteGround and have set up security and performance optimizations). There are several benefits to using Google Site Kit on your WordPress website.

Easy integration

Google Site Kit provides a simple and easy way to integrate various Google services into your website without needing to manually add tracking codes or authenticate each service separately.

Data insights

With Site Kit, you can access valuable insights and data about your website’s performance, including traffic sources, user behavior, and search engine visibility. This information can help you identify areas for improvement and optimize your website accordingly.

Better SEO

Site Kit also provides access to Google Search Console data, which can help you monitor your website’s search engine visibility, track your website’s search performance, and identify technical issues that may be affecting your website’s SEO.

AdSense integration

If you use Google AdSense to monetize your website, Site Kit can help you easily integrate AdSense into your website and track your earnings.

Free and open-source

Google Site Kit is a free and open-source WordPress plugin, which means you can use it without any additional cost and customize it to fit your needs.

Google Site Kit is a powerful tool that can help you optimize your website’s performance, improve your SEO, and increase your revenue if you use AdSense. If you have a WordPress website and want to leverage the power of Google’s data and analytics services, then Site Kit is definitely worth considering.

How to set up Google Site Kit on your WordPress website

Here are the steps to use Google Site Kit on your WordPress website:

Install the plugin

Go to the WordPress dashboard, click on Plugins > Add New, search for “Google Site Kit,” and install the plugin.

Google Site Kit - Add Plugin

Connect to Google

After installation, activate the plugin and click on the “Start Setup” button. Follow the prompts to connect your website to your Google account and authorize access to the necessary Google services.

Choose services

Once you’re connected to Google, select the services you want to use with Site Kit, such as Google Analytics, Google Search Console, Google AdSense, and others.

Verify ownership

Verify your ownership of your website using one of the available verification methods. This step is required to access certain features in Google Search Console.

View data

Once you’ve connected your website to the selected Google services and verified ownership, you can view data and insights from those services directly in your WordPress dashboard. You can also configure Site Kit to display data on specific pages or posts on your website.

That’s it! With Google Site Kit, you can easily integrate various Google services into your WordPress website and gain valuable insights into your website’s performance, search engine visibility, and user behavior. If you need help setting up Google Site Kit on your site, feel free to reach out.

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Gil Joseph Klein is a web developer and software engineer with over 13 years of experience building websites, developing application user interfaces, and using data science in business analysis. He is also a film score composer with credits on IMDB and is passionate about music.